AI SMS EMPLOYEE
Your AI SMS agent for every text.
Replies in seconds, follows up for days, and you don't pay until it's working.
Not an autoresponder. A trained AI employee that holds a real text conversation, books the appointment and chases quiet leads until they book or opt out.
- Pay Only When It's Live
- A2P 10DLC Handled For You
- Replies in Seconds
Sarah M.
Replied from your business number
Hi, I saw your ad. How much does AC installation cost?
9:41 PMHi Sarah! It depends on the system and the property, so let me ask two quick questions and I can get you a real number. Roughly what size is your home?
9:41 PMAbout 2,000 sq ft
9:44 PMPerfect. And is this replacing an existing system, or a first install?
9:44 PMReplacing, it's about 15 years old
9:46 PMFor a 2,000 sq ft replacement most of our customers land between $6,400 and $9,200 installed, depending on efficiency rating. I can get a tech out to measure and give you an exact number, free. Does tomorrow at 2 PM work?
9:46 PMYes that works
9:47 PM- Booked · CRM updated · Reminder scheduled
- Appointment booked
- CRM updated
- Confirmation text sent
An AI SMS agent (also called an AI texting assistant) is software that holds real text conversations with your leads on your business number. The AIEmply AI SMS Employee replies to every text, web form and lead ad in seconds, texts back the calls you miss, qualifies the lead, books the appointment and follows up for 30 days, from $79 a month.
The lead did not go cold. You went quiet.
A form filled in at 8pm and answered at 9am is a lost customer. In lead response, speed is almost the whole game.
Seven days in the life of one lead
The same lead, from form fill to booked job, with nobody on your team chasing.
- 9:41 PM
She fills in your form. You are asleep.
Website forms, Meta and Google lead ads, or a text straight to your business number. The reply goes out before she has closed the tab.
Hi Sarah, thanks for the AC inquiry. I can give you a real price range tonight if you have two minutes. Roughly what size is your home?
9:41 PMAbout 2,000 sq ft
9:44 PM
- 9:46 PM
It qualifies her properly, then quotes
Your questions, in your order. It quotes only from your pricing rules, and books an estimate when a real number needs a visit.
For a 2,000 sq ft replacement most of our customers land between $6,400 and $9,200 installed. I can get a tech out to measure for an exact number, free. Does tomorrow at 2 PM work?
9:46 PM
- Day 1
She goes quiet
This is the moment that decides whether you get the job, and it is where almost every business stops.
No reply for 18 hours. Most businesses never follow up again.
- Day 2
It follows up with something useful
Not "just checking in". Each follow-up carries a reason to reply, in your tone, on the schedule you set.
Hi Sarah, no rush at all. One thing worth knowing: Marcus can only hold the Thursday 2 PM slot until tomorrow, and the free measure is included either way. Want me to keep it for you while you decide?
11:02 AM
- Day 5
It handles the real objection
When she does reply, it answers what she actually asked rather than restarting the script, because it still has the whole conversation.
Sorry, got a quote for 5.8k from someone else
4:12 PMThat is a fair price if it is like for like. Worth checking whether theirs includes the new line set and the permit, since those are usually where the gap is. Happy to have our tech confirm for free on Thursday either way.
4:12 PM
- Day 7
She books
Into your calendar, against your real availability, with the confirmation and the reminder already scheduled and your CRM already updated.
Ok let's do Thursday
8:20 AM- Booked for Thursday 2 PM. CRM updated, reminder set for Wednesday.
- Any time
Or she says stop, and it stops
STOP is honored instantly at the system level. Your team can take over any thread, and the AI stands down.
A missed call, recovered in seconds.
The workflow that pays for the subscription in week one. Your crew can't pick up, so the caller gets a text instead of calling your competitor.
Four minutes later the job is on your calendar. Nobody in your business knew the call had come in.
Missed call, 2:14 PM
Recovered without anyone picking up
- Seconds later
Sorry we missed you, this is Ava at Ridgeline Plumbing. What do you need? I can book you in right here.
2:14 PMKitchen tap is leaking badly
2:16 PMGot it. Is the water shut off at the valve under the sink, and can you send your address?
2:16 PMYes shut off. 418 Ash Street
2:17 PMPerfect, you are in our area. Marcus can be there between 4 and 6 today for $95 plus parts, or tomorrow 9 AM if that is easier.
2:17 PMToday please
2:18 PM- Booked 4 to 6 PM. CRM updated. Marcus notified.
The part nobody warns you about
We handle the carrier registration. You don't touch it.
US business texting runs on A2P 10DLC: your brand and campaign must be carrier-approved before a single text sends.
That is our job, not yours. It is part of onboarding, at no extra cost.
- Brand and campaign registration filed for you
- Compliant opt-in and opt-out wording written for your forms
- STOP, HELP and quiet hours enforced automatically
- Consent recorded against every contact, auditable
- Message content checked against carrier policy before launch
Registration timeline
- 1You send us your business detailsEIN, legal name, website, address. About ten minutes of your time.
- 2We file brand and campaignWe write the use case and sample messages, and submit for approval.
- 3Carrier approvalTypically one to two weeks, sometimes faster. We chase it and keep you posted.
- 4Live, and only then billedYou test it, sign off, and billing starts the day it goes to work.
Better together
Give your SMS Employee a voice.
Some customers want to hear a voice before they spend. Add the Voice Employee and it picks up already knowing the whole conversation.
- Every call answered 24/7, not just every text
- Spam and robocall screening on your main line
- $179 a month together instead of $228 separately
Hi, I texted you last night about an AC replacement.
Yes, Sarah, the 2,000 square foot replacement. You're booked for 2 PM today. Is this about moving it, or did you have a question first?
What it actually says in your trade
A useful AI employee knows how your industry talks. These are the conversations we train from.
HVAC & Plumbing
Replying from your business number
No heat at all, house is freezing
11:04 PMThat is not a night to wait out. Is the thermostat showing anything at all, and is the furnace switch still on?
11:04 PMScreen is blank
11:06 PMSounds electrical rather than the furnace itself, which is usually a quicker fix. Emergency call-out is $180 tonight, or $95 if it can hold until 8 AM. Which would you rather?
11:06 PM
A no-heat call at 11pm in February. The job is triage first, price second.
See the HVAC & Plumbing solutionDental Clinics
Replying from your business number
Do you take Delta Dental?
7:22 PMWe do, we are in network with Delta Dental PPO. Are you looking for a cleaning and exam, or is something bothering you?
7:22 PMCleaning, haven't been in a couple years
7:25 PMNo judgment here, that is very common. We would book a longer first visit for that. Dr Reyes has Tuesday 10 AM or Thursday 3:30 PM. Which suits?
7:25 PM
A new patient with an insurance question, which is the question that stops most bookings.
See the Dental Clinics solutionLaw Firms
Replying from your business number
I was rear ended last week, do I have a case?
8:51 PMI am sorry that happened. I cannot give legal advice, but I can get you in front of an attorney who can. Were you seen by a doctor, and was a police report filed?
8:51 PMER the same night, yes there's a report
8:54 PMThat is exactly what helps. Consultations are free and run about 30 minutes. We have tomorrow 11 AM or Friday 2 PM. Would either work?
8:54 PM
Intake screening, where the job is to find out quickly whether this is a case you take, without giving advice.
See the Law Firms solutionReal Estate
Replying from your business number
Is 44 Linden still available?
12:19 AMIt is, and it has had a lot of interest this week. Are you looking to see it in person, or would you like the disclosure pack first?
12:19 AMSee it. Are you the listing agent?
12:22 AMI work with Maya Ellis, the listing agent. She has Saturday 11 AM or 1 PM open for showings. Shall I hold one for you?
12:22 AM
A portal inquiry at midnight, where the only thing that matters is getting a showing booked before another agent replies.
See the Real Estate solutionContractors
Replying from your business number
Hi Tom, it is Ava at Brightwater Builders. You had the deck estimate from us two weeks back. Are you still weighing it up, or has the plan changed?
10:15 AMStill thinking. Price was a bit high
1:40 PMUnderstood, and thanks for being straight with me. Two things that often move it: pressure-treated instead of cedar, or splitting it into a build now and a railing upgrade next spring. Want Dave to price either version?
1:40 PM
The estimate that went quiet. This is the follow-up almost nobody sends.
See the Contractors solutionProperty Management
Replying from your business number
Water coming through the ceiling in 2B
6:38 AMThat counts as an emergency, so I am flagging it now. Is it actively dripping, and do you know if 3B has a leak or has anyone run a bath above you?
6:38 AMDripping steadily. No idea about upstairs
6:40 AMThank you. Emergency plumber dispatched, ETA 90 minutes, and I have notified the 3B tenant and your property manager. I will text you when they are on the way.
6:41 AM
A maintenance request that needs triaging against your emergency policy before anyone is dispatched.
See the Property Management solutionWhat is an AI SMS agent?
An AI SMS agent (also called an AI texting assistant) is software that holds real text conversations with your leads on your business number. The AIEmply AI SMS Employee replies to every text, web form and lead ad in seconds, texts back every missed call, answers questions from your own services and pricing, qualifies the lead and books the appointment into your calendar. If the lead goes quiet, it follows up for 30 days, and your team can step into any conversation at any point.
Speed is what wins the job. In a Harvard Business Review audit of 2,241 US companies (2011), 23% never responded to a new lead at all, and the average response time was 42 hours. We handle the A2P 10DLC carrier registration so your texts get delivered, you are live in one to three weeks, and plans start at $79 a month (see pricing). For the difference in detail, read AI SMS agent vs autoresponder.
| What you get | AIEmply AI SMS Employee | Autoresponder or drip tool | Your team texting back |
|---|---|---|---|
| Reply time | In seconds, 24/7 | Instant, but the same canned message | Whenever someone is free |
| Reads what the lead wrote | Yes, answers from your services and pricing | No, everyone gets the same text | Yes, during business hours |
| Books the appointment | Yes, into your calendar by text | No, sends a link at best | Yes, if they get to it |
| Missed-call text back | Every missed call, in seconds | Only if set up as a trigger | Rarely |
| Follow-up | 30 days, stops the moment they reply | Fixed timer, ignores replies | As long as someone remembers |
| A2P 10DLC registration | Done for you | Usually on you | On you |
| Cost | From $79/mo | Low monthly fee | Staff time on every thread |
Rated 5 out of 5 stars
Verified review on Trustpilot
“…they’re responsive, patient, and professional. I love how they handle everything; it’s worth every dollar! Highly recommend!”
Sage & Willow Spa (opens in a new tab)
Massage and wellness spa, Novato, California
Free 15-minute call
Your turn. Pick a time that suits you.
Fifteen minutes on how your calls and texts are answered today, and what your AI Employee would take off your plate. Bring your questions.
- No credit card required
- Live in one to three weeks
- Billing starts only after your AI Employee is live
Free 15-minute call. Pick any open time, it takes 30 seconds.
SMS pricing
Pay when it's replying, not before
Billing starts only after your AI Employee is live. Carrier registration, setup and training are included.
Free next month if the first month delivers no measurable result.
Pay yearly and save 20% on any plan.
Starter SMS Employee
Best for businesses whose leads text, fill forms, and go quiet
500 messages included
$0.04 per additional message
What's included:
- 1 fully trained AI SMS Employee
- Replies in seconds, 24/7, to every inbound text
- Missed-call text-back: the caller you missed gets a text within seconds
- Website form, Meta and Google lead-form follow-up, the moment the form is submitted
- Lead qualification with your own questions
- Appointment booking straight into your calendar
- 30-day follow-up cadence when a lead goes quiet (day 1, 2, 5, 12 and 30)
- Appointment confirmations and reminder texts
- CRM updated after every conversation: contact, stage, notes
- Instant handoff to a human when needed
- Opt-out (STOP/HELP) handled automatically
- Carrier registration (A2P 10DLC) done for you
- Private performance dashboard
- Continuous training & optimization
- Multi-language support available
Growth SMS Employee
Most PopularFor businesses that want the follow-up done, not just the reply
2,000 messages included
$0.035 per additional message
Everything in Starter, plus:
- Review requests after every job: happy customers are sent straight to your Google review link, unhappy ones come to you first
- Referral ask after a five-star review
- No-show recovery: a text within the hour and a rebooking offer
- Quote and estimate follow-up until it is a yes or a no
- Old lead re-engagement: contacts who inquired but never booked
- Seasonal and maintenance reminders (the six-month cleaning, the fall tune-up)
- Invoice and payment reminders
- Pipeline automations in your CRM: stage moves, tags, and an alert to you when a lead is hot
- Priority processing & infrastructure
- Weekly conversation review & script tuning
- Two phone numbers or locations
Scale SMS Employee
For high-volume, multi-location operations
5,000 messages included
$0.03 per additional message
Everything in Growth, plus:
- Promotional broadcasts and offers to your opted-in list
- High-volume database reactivation
- Advanced business logic & custom automations
- Advanced custom integrations
- Up to five phone numbers or locations
- Monthly performance & strategy review
- Priority support
Add the Voice Employee and pay $179 instead of $228 a month. Compare Voice + SMS pricing
SMS Employee questions
How is this different from an autoresponder or a drip campaign?
An autoresponder sends the same message to everyone and stops. A drip campaign sends five messages on a timer whether or not the person replied. The SMS Employee reads what the customer actually said and responds to it: it answers questions about your services and pricing, asks the qualifying questions you would ask, handles objections, books into your calendar, and stops the moment the conversation is done.
Do I need a new phone number?
Not usually. It is often possible to enable texting on your existing business number, so customers text the number already on your van and your Google profile. Where that is not possible we provision a local number and forward it.
What is A2P 10DLC and do I have to deal with it?
It is the registration US carriers require before a business can send application-to-person texts on a standard 10-digit number. Both your business and your messaging campaign have to be approved. You do not deal with it: we file the brand and campaign registration, write the compliant opt-in and opt-out language, and get it through approval as part of setup.
Can it text people who never contacted us first?
Only where you have consent to message them, and we will help you establish that properly. Reactivation campaigns run against contacts who opted in at some point, every message carries opt-out language, and STOP is honored instantly and permanently. We will not set up a campaign that puts your number at risk of carrier filtering.
What if it says something wrong about pricing?
It only quotes from the pricing rules you give us, and where a job needs a real estimate it says so and books the estimate instead of guessing. It is trained never to invent a price or commit to something you have not authorized.
Can my team jump into a conversation?
Yes, from the dashboard, at any point. The AI stands down the moment a human replies and stays out until you hand the thread back. You can also set rules that escalate automatically, for example any message mentioning a complaint or a specific dollar threshold.
How long until it's live?
One to three weeks. Setup and training run alongside carrier registration, which typically takes one to two weeks and sometimes less. We give you a realistic go-live date on the first call, and billing does not start until it is live and you have signed off.
How much does an AI SMS agent cost?
The AI SMS Employee is $79, $199 or $299 a month (Starter, Growth, Scale), with 500, 2,000 or 5,000 messages included, then $0.04, $0.035 or $0.03 per extra message. A message is one text sent or received. Paying yearly takes 20% off, there are no setup fees, and billing starts only after your AI Employee is live.
Can it text leads who fill out my web form?
Yes, when the form asks for consent to be contacted by text. We help you add that consent wording during setup, because carriers check it when they review your A2P 10DLC registration. Every conversation carries opt-out language, and a STOP reply is honored immediately and permanently.
Every text answered, starting this month.
Fifteen minutes on a call and we'll show you what your unanswered texts and missed calls are actually worth.
Message and data rates may apply. Reply STOP to opt out at any time.